Alex Tombul is a Nashville-based entrepreneur and brand strategist who became more widely known after marrying conservative commentator Brett Cooper in 2024. While his wife has built a large public following through her media career, Alex has taken a completely different path one focused on quiet professional growth, personal privacy, and a grounded lifestyle rooted in Tennessee values. This article takes a close look at who Alex Tombul really is, where he came from, how he built his career, and what his personal life looks like today.
Early Life and Background
Alex Tombul was born and raised in Tennessee, growing up just a few miles away from where Brett Cooper’s family also lived. He attended the McCallie School in Chattanooga, a well-known boarding school, and graduated there in 2012. This is the same school that Brett Cooper’s late brother David attended before his passing in 2007, which later became a meaningful connection between Alex and Brett’s family history.
After finishing high school, Alex went on to the University of Tennessee in Knoxville, where he earned a Bachelor of Science in advertising, business, and communications. Those who knew him in his younger years described him as someone who stayed low-key and focused more on doing good work than on getting attention for it.
A lesser-known detail from his early life is that Alex was a lacrosse player at McCallie School. Records from MaxPreps show he played as a midfielder and was ranked among the top players in Tennessee during the 2010 and 2012 seasons, a side of him that most people who only know him as Brett Cooper’s husband would never guess.
Career in Advertising and Brand Strategy
Alex Tombul has built a genuinely impressive career in advertising and brand strategy, even if most people only hear about it in passing. According to his LinkedIn profile, he has worked with major brands across industries including pet care, food, healthcare, finance, beauty, and media and entertainment.
He started out in entry-level strategy roles after university and steadily climbed to the position of Associate Director of Strategy and Insights by 2020. Eventually he moved into the role of Brand and Creative Strategy Director, working at the intersection of creative ideas and business goals to help companies build identities that truly connect with people.
The most significant step in his career has been founding his own advertising agency in Nashville. While he has kept the details quiet, reports confirm it serves clients across multiple sectors and focuses on authentic brand storytelling. Brett Cooper mentioned on the Modern Wisdom podcast that Alex “owns his own business” and is “very successful, he’s just private.” That line captures exactly how he has built his career, letting the results speak for themselves.
How Alex Tombul Met Brett Cooper
Alex and Brett met in April 2022 when Brett was working at The Daily Wire in Nashville. Alex, who had connections to the company through his work, crossed paths with her there and the connection was immediate. Brett has described the moment on the Modern Wisdom podcast, saying she was drawn to his confidence and his unexpectedly loud laugh, and that within two weeks she felt certain she was going to marry him.
What makes their story even richer is that the two were connected long before they ever met. They grew up just five miles apart in Tennessee. Alex attended McCallie School, where Brett’s brother had also been a student. Brett had studied alongside Alex’s sister for years. For over 15 years, photos of Alex reportedly appeared in family yearbooks Brett would have seen. They were linked long before they ever introduced themselves.
The Proposal and Wedding
In October 2023, Alex proposed to Brett at the Fisherman’s Bastion in Budapest, Hungary, where Brett had been filming The Pendragon Cycle for The Daily Wire. He chose the terrace at sunset and arranged for a close friend to hide nearby to capture the moment without ruining the surprise. Every detail was handled quietly and thoughtfully, which says a great deal about the kind of person Alex is.
Alex and Brett were married on March 30, 2024, at The Venue at Birchwood in Spring Hill, Tennessee. The ceremony was small and personal, officiated by their friend Jonathan Hay. The venue was offered by Rose Reid, one of Brett’s bridesmaids, whose family owned the property. They wore matching cowboy hats, Brett wore a thrifted tea-length dress, and the rehearsal dinner was held at Lockeland Table, the same restaurant where they had their very first date. Their first dance was to “Stolen” by Dashboard Confessional, performed live by DiscoFox, a band Alex had discovered on a flight to Budapest and personally invited to play their very first wedding.
Farm Life, Family, and Privacy
After the wedding, Alex and Brett settled on a farm in Franklin, Tennessee, where they raise cows, pigs, chickens, horses, and ducks. Two of their cows, named Oreo and Sir Loin, have become fan favorites through Brett’s social media. Alex has reportedly talked about selling eggs at local farmers markets, a small but meaningful step toward a sustainable, grounded way of living.
In May 2025, Brett announced on Instagram that the two were expecting their first child, posting a photo with her baby bump alongside their cows. The news was warmly received by fans, and while Alex stayed quiet about it on social media as expected, the joy in Brett’s announcement made clear they were both looking forward to the next chapter.
Alex’s commitment to privacy is one of the most defining things about him. He has no active public social media accounts, rarely appears in Brett’s content, and gives no interviews. Brett has spoken openly about protecting this choice, saying: “He’s very, very private and does not want to be on camera.” His professional success, built entirely without personal branding or online presence, proves that genuine talent still speaks louder than a follower count. Multiple sources estimate his net worth at around $6 million, reflecting his years in senior advertising roles and the growth of his own Nashville agency.
Conclusion
Alex Tombul is someone who has quietly built a meaningful life a successful advertising career, a loving marriage, a working farm, and a growing family all without seeking public approval for any of it. His story is a good reminder that success does not always need an audience. Whether you first heard his name because of Brett Cooper or because you were simply curious about the man behind the Nashville ad agency, what you find is someone who is real, grounded, and clearly very good at what he does.
Frequently Asked Questions (FAQs)
1. Who is Alex Tombul?
Alex Tombul is a Nashville-based entrepreneur and brand and creative strategy director. He is the founder of a Nashville advertising agency and is widely recognized as the husband of conservative commentator Brett Cooper.
2. Where did Alex Tombul go to school?
Alex Tombul attended the McCallie School in Chattanooga, Tennessee, graduating in 2012. He then studied at the University of Tennessee in Knoxville, where he earned a Bachelor of Science in advertising, business, and communications.
3. How did Alex Tombul and Brett Cooper meet?
Alex and Brett met in April 2022 at The Daily Wire offices in Nashville. Despite both of them having decided not to pursue workplace relationships, they felt an immediate connection and began dating shortly after.
4. When did Alex Tombul and Brett Cooper get married?
Alex and Brett were married on March 30, 2024, at The Venue at Birchwood in Spring Hill, Tennessee. The ceremony was intimate and officiated by their friend Jonathan Hay.
5. Does Alex Tombul have social media?
Alex Tombul deliberately stays off social media and does not have any verified or active public accounts. He values his privacy and prefers to keep his personal and professional life out of the spotlight, a choice that his wife Brett Cooper fully respects.
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